DUBAI – Rolex CEO Jean-Frédéric Dufour says that the world’s No. 1 watch brand by sales has no intention of buying more retailers after acquiring Switzerland’s Bucherer two years ago, and that it will continue to sell the majority of its watches through its authorized network.
Bucherer “is a small part of our distribution,” Dufour said at Dubai Watch Week (DWW) in his first ever public speaking engagement at a watch fair. “We don’t have any intention to expand further than that. It was an opportunity that we had.”
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