Swatch Group, the world’s biggest producer of watches, keeps ticking along through thick and thin – and it’s seen a lot of thin these past few years. Its star brands Omega, Longines and Breguet are losing market share. Its more accessible brands Tissot, Swatch and others have been hammered by digital watches.
For Swatch Group, however, there is never any problem. Last year, during the worst of the pandemic, the group remained optimistic even though it lost money. Swatch Group is the main supplier of watch parts and movements in Switzerland. While its cash cows Omega and Longines generate sufficient revenues and profits to pay handsome dividends, everyone is happy.
Everyone? Not really.
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Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est
devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt
épingle ses super-héros et analyse ses contradictions.
Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the
secretive world of fashion and luxury involving hundreds of interviews with top executives and
This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.