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Why do the Chinese buy European fashion and luxury brands?

By Astrid Wendlandt
14 March 2021
Why do the Chinese buy European fashion and luxury brands?
China’s powerful conglomerates and billionaires have been on an impressive shopping spree in the past decade buying up dozens of European fashion and luxury brands. None of them have been a commercial success - at least not yet. And the number of companies that struggle under Chinese ownership rises every year. What’s going on here? Why did Chinese investors buy them in the first place? What did they expect to get in return? Miss Tweed went searching for some answers and came up with more than expected.

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A Year In the News 2023-2024

A Year in the News 2023-2024 is a compilation of Miss Tweed's stories published during its fourth year. Like the third yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

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A Year in the News 2022-2023 is a compilation of Miss Tweed's stories published during its third year. Like the second yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

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A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story. It does not contain the entire story.

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This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021. It does not contain the entire story.

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Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

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