Stories on fashion and luxury you won't read elsewhere

Why it makes sense for Kering to acquire Burberry

By Astrid Wendlandt
Why it makes sense for Kering to acquire Burberry
Burberry is a sitting duck, waiting to be delisted. There may be disagreement about what needs to be done to infuse new life into Britain’s biggest luxury brand but there is clear consensus that it needs a break from the constant scrutiny of the stock market. Burberry needs not only investment but mental breathing space to complete a proper turn-around, away from the pressure of analysts commenting on its slow progress. Earlier this month, Burberry CEO Marco Gobbetti abruptly announced he was leaving at the end of the year to return to Italy and lead family-controlled Ferragamo. This creates a unique opportunity for Burberry to hire a new creative director/CEO duo, who can help it reach its full potential and craft a sustainable growth strategy.

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Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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