Stories on fashion and luxury you won't read elsewhere

Will we need boutiques post-Covid?

By Astrid Wendlandt
Will we need boutiques post-Covid?
As the world prepares to fully re-open for business after the Covid-19 pandemic, many fashion, beauty and luxury brands are asking the same question: do we need bricks-and-mortar shops since people have gotten so used to shopping online? Brands lost a lot of money during the pandemic having to pay rent while shops remained closed. In most cases, e-commerce sales were not enough to make up for lost business in bricks-and-mortar stores. So how should they tackle the expected economic recovery? With caution -– sticking to e-commerce? Or open as many shops as possible in the right locations to capture best what industry experts call “revenge spending”?

Miss Tweed's Boutique

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €

How Luxury Conquered the world

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €