Parisian designer Natacha Ramsay-Levi is preparing to leave Chloé after sales failed to rebound as hoped since she became creative director in 2017, sources close to the French fashion brand and parent Richemont told Miss Tweed. Richemont, which is battling one of the worst downturns in the 300-year history of watchmaking, is finally coming to terms with the fact that Ramsay-Levi’s boyish looks and sensibility are out of tune with Chloé’s bohemian yet refined and ultra-feminine heritage.
Riccardo Bellini, Chloé’s CEO since December (ex-CEO of Maison Margiela, part of Diesel’s OTB group) is actively scouting for a replacement but has no definite short list yet, the sources said on condition of anonymity. “It is very difficult,” said one person close to Richemont who is following the discussions closely. “As there are not that many women with the profile needed, it is a tough situation.”
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