Stories on fashion and luxury you won't read elsewhere

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Miss Tweed:
Stories on fashion and luxury you won't read elsewhere
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Astrid Wendlandt
6 September 2026
Swiss-made is associated with luxury in the minds of watch lovers. But Switzerland no longer holds a monopoly over quality and prestige. Today, connoisseurs know they can find creative and innovative brands in many other countries, including the United States, Italy, France, Finland, Russia and China. But the country that’s been hugely popular in recent years is Japan. Made-in-Japan is enjoying a huge boom, from the volume-driven accessible segment to small, high-end artisanal brands.
Weekly Highlights
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During Geneva Watch Days this week, Breitling boss Georges Kern brushed off industry concerns about the brand’s declining sales and bulging debt. The watch veteran vehemently denied industry chatter about Breitling revenue being in decline in the United States, its biggest market – and said that the market’s response to the launch of the resurrected Gallet watch this week had been very good.
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A Year in the News 2024-2025 is a compilation of Miss Tweed's stories published during its fifth year. Like the fourth yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

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Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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